Your Hearing Team

Simon Swindells HAD MSHAA - Managing Director of South West Hearing Care Limited.

Simon qualified as a Registered Hearing Aid Dispenser in 2004, and has experience of working for both independent firms and larger companies. This has enabled him to gain a wide knowledge of the different hearing aids available, which means that he can give the best service to his clients. In 2018 it became the right time to establish his own business, in order to bring together the individual service that client’s require, and the flexibility of a local, independent firm. Being fully independent means that he can supply the most appropriate hearing solutions for a particular client and give the correct advice in all situations.

Deborah Masters

"It's very rewarding to be part of a team that can help someone to hear better, i've learned that hearing is a gift that we all take for granted until it's gone. I have a long career history in private healthcare starting with Bupa in 1999.

When I'm not here you can usually find me in high viz and steel boots in all weather at community events marshalling large crowds or setting up road closures to raise money for Glastonbury Carnival. A big fan of live music, I'm fortunate to be able to attend many each year - with hearing protection, of course!"

Vanessa Dykes

I live in Street so it's lovely to work for a local independent employer. I have worked here for 18 months and find the role really interesting, especially the interaction with clients. It's lovely to see their reaction after having hearing aids fitted or wax removed and can hear much clearer.

Outside of work, I enjoy reading,walking my dogs and spending time with friends.


Melanie Atkinson

Melanie qualified as a Registered General Nurse at Bath Royal United Hospital over 45+years ago, since she has attended ongoing training obtaining a variety of nurse associated qualifications in various clinical settings, within the NHS and elsewhere. She has Nursed in the Channel Islands, Australia, Surrey London and Somerset .

Melanie has a wealth of knowledge and experience and enjoys all aspects of her role. She is certified in Ear Care, wax removal with Rotherham ear care Audiology services and Clearwax Microsuction using an Iscope.

Melanie has a compassionate caring manner helping nervous clients feel as comfortable as possible.

In her spare time Melanie enjoys travel, cycling, handicrafts and spending time with family and friends.

Zoe Blackmore-Baldwin

I am an RGN with over 44 years of nursing experience, mainly in Primary Care. I joined South West Hearing Care in October 2020, as a wax removal nurse offering microsuction and irrigation. I enjoy meeting people and find my job very rewarding.I am often able to help improve clients hearing, without the need of a hearing test. In my spare time I enjoy walking my dog and oil painting.